Vox joins the digital revolution
July 2005

A national company that has developed a unique system to produce complete suites of marketing products has engaged Swindon-based Vox PR to oversee its media relations.
Digi-products' specialist software offers six flexible formats - corporate print (such as brochures), mailings, presentations, a web site, email marketing and even screensavers to allow clients to produce their own marketing products at the touch of a button.
Managing director David Boyland says that because Digi-products' system is instant, low-cost and high-quality, it automatically gives clients several advantages over their competitors, as well as cutting waste to the minimum. Digi-products' clients include BMW, Knight Frank, Lexus, Mercedes-Benz, Lane Fox, Bang & Olufsen, Honda and Olympus.
"Clients' employees like it because, for example, when sales staff spot the need for a new marketing tool, with Digi-products the tool can be ready in hours or minutes" says David.
"Sales teams can then react fast to changes in demand and meet their targets, and time lags become a thing of the past. But it also helps prevent anyone inside your organisation unwittingly diminishing your brand, image or logo, which is often difficult to prevent with other in-house marketing systems. Vox immediately recognised the value of our product and we are delighted to have appointed them to carry out our PR. They have the right mix of commercial onus and media expertise to maximise the media opportunities available."
Vox PR account director Julie Margerum said the appointment fits in well with Vox's ethical way or working.
"With Digi-products there is no need to order massive print runs which become obsolete and have to be thrown away" says Julie.
"We are committed to minimising waste and this is one very eco-friendly as well as user-friendly enterprise."

Back