Publicity in the trade press is vital to many businesses, not least those in manufacturing, so Vox Public Relations’ expertise was enlisted by Talisman Security Products to get news of a vital business deal publicised.

The Malvern-based company had signed an agreement with security seal manufacturer Semiplas AS of Turkey to market their products. Talisman specialises in making security sealing solutions, and the deal meant it was better placed to service markets such as banking and CIT, aviation and airlines, and logistics.

Vox targeted trade press with a release about the deal, plus Talisman’s news of the appointment of a new head of marketing, to get the message out there in the industry

www.talismansecurityproducts.co.uk