Vox helps teachers speak out on genetic disorders
Children's educational charity, Jeans for Genes, has appointed Vox to handle regional, national and trade PR for its online education programme, Genes Are Us, and the free downloadable teaching resources it provides.
Vox will be running a campaign aimed at schools and teaching professionals to raise awareness of the causes and effects of genetic disorders, which are the biggest killer of children aged 14 and under, and to support fundraising by holding a Jeans for Genes day in October.
Rebecca Ash, marketing manager for Jeans for Genes, commented: "Our schools website www.genesareus.org offers high quality resources to teachers for use across the curriculum. After launching the site two years ago we are really looking forward to working with Vox PR and taking the next step in promoting these resources and our education programme to a much wider audience."
Sue Pycroft, head of creative services at Vox, added: "We are very pleased to add Jeans for Genes to our expanding portfolio of third sector and education accounts.
"Genetic research, education and public engagement in science are subjects close to our hearts here at Vox and we are looking forward to kicking this project off and helping to raise awareness and funds for this great charity."
