It’s hotly anticipated every Christmas – nope, not the latest Furby but what will the John Lewis Christmas ad be like and will it have us all sobbing into our reindeer emblazoned jumpers?
This year’s advert is a love story between two snowmen, well a snowman and a snowwoman, and the lengths that love will make us go to find that perfect present.
No over-sentimentality, no craze-filled wrapping ripping, but a subtle story watched by a young girl as she sees her snowman disappear and then reappear on Christmas morning bringing the perfect present to his belle (no spoilers here, folks!).
Maybe not so much of a tear-jerker as last year’s young boy waiting, waiting, waiting to give his parents a present, but always a winner all the same.