
The Challenge:
Prior Park Prep School was keen to raise awareness of the school's Christian ethos and friendly, family-feel of its boarding and day school.
The Solution:
Vox knew that the key to getting impressive media coverage, and therefore raising awareness of the school's ethos, would be strong picture-led stories. The team set about creating a programme of opportunities that captured the attention of the local and regional media, including a vegetable sculpture picture opportunity to illustrate the news that the school had made a commitment to source all of their meat and vegetables locally, and a fun rocket-themed photo-led story when the pupils took part in National Science Week.
The Results:
The campaign resulted in a wide range of local and regional media coverage and the school's Head Teacher was delighted with how well key messages had been communicated.
