
The Challenge:
Places for People wanted to create a buzz around the launch of their first development in Swindon and to highlight their unique financial offering and eco credentials.
The Solution:
Vox devised a programme of activity to raise awareness of the company and development through community and stakeholder engagement, as well as organising a media launch and inviting key local journalists to attend.
The Results:
Coverage was achieved across all target media titles, amounting to a PR value of over £17,000 in the month leading up to the launch.
