For a hospice which already relied heavily on donations, legacies and fundraising, the prospect of asking for additional money to run a completely new service, Prospect At Home, could have been daunting.

Working with Prospect, Vox PR came up with a campaign strategy which aimed at tapping into new money to launch Prospect At Home without adversely impacting on the current giving to the hospice.

The strategy was three-pronged: seek out new corporate sources for donations; organise money spinning fundraising events; get the local paper on side to back the campaign.

All three are paying off, and money is already coming into the coffers of Prospect At Home, which will provide expert, flexible, responsive and reliable care up to 24 hours a day, so patients who want to stay at home will be able to do so. New corporate donors are being found, some intriguing and innovative ideas to raise funds have been launched, and the Swindon Advertiser has agreed to make it its main fundraising campaign for the year by running a series of features and articles, generated and written by Vox.

"The challenge for us was to get new money into Prospect Hospice and make sure it wasn't diverted from current giving," said Vox director Sue Pycroft. "Our strong relationships with the media and with influencers in the region has enabled us to conduct the campaign at several different levels. We are looking forward to supporting Prospect Hospice in other special projects in the future."

For more information about the Prospect Hospice and its work, visit the Hospice website at http://www.prospect-hospice.net.