Anyone who has ever visited a salon knows that hair styling and colouring doesn’t come cheap. So Smart Colour enlisted the help of Vox to push the message that by using their home hair-styling kits customers could look like they’d stepped out of a salon – without breaking the bank.

Ezines – on-line magazines aimed at the Smart Colour clients and potential clients – proved an excellent way to let people know about the products on offer as well as to give them hints and tips on how to get that straight-out-of-a-salon look.

The monthly ezine, written by Vox in close liaison with Smart Colour, proved a hit among readers. Not only did it help promote the Smart Colour brand but by helping clients to get the best out of their home care kits, and introducing new products and techniques, it ensured repeat custom. The ezine was a mix of salon secrets, solving bad hair days and even a Sharon’s diary – a bit like Bridget Jones’ diary with hair!

Since the first edition of the ezine, Smart Colour have extended the range of hair products which are already available in Asda, Superdrug and Wilkinson and will be available in Tesco in the near future.

Visit the Smart Colour website at http://www.smartcolour.info or if you would like to discuss how an ezine might be able to help your business, contact us here at Vox