Road Runners is a courier company which, since it was purchased by its current owner, Mike McCartney, in 2000, had increased its turnover by 100 per cent to £1m by 2005.

Vox were asked to deliver a values-based campaign to highlight the company's credentials. The media coverage was to place a particular emphasis on Road Runners' core values of delivering customer satisfaction through state-of-the-art technology and personal contact. Its commitment to employee training and to operating in an environmentally friendly way were key to placing it ahead of the competition in an industry which has not always had the best reputation in these areas.

Vox were able to achieve coverage in print and electronic media for all of its releases issued throughout the campaign and was able to negotiate a personal profile and comment on news of the day, for example when petrol prices hit the roof in September 2005.

"Vox made it their business to get to know how we worked and understand how we differed from our competitors. They used this very effectively in coming up with story ideas which would be attractive to the media but also highlight our core values. For us, advertising would not have delivered these messages as effectively. The coverage certainly got us noticed," said Mike McCartney, Road Runners

Visit the Road Runners website at http://www.aroadrunner.biz