Community Engagement
The Challenge
Jones Lang LaSalle wanted to hold a community-focused event in The Parade, an outside shopping mall in Swindon, and celebrate the town's young people and showcase some of their achievements.
The Vox Solution
Vox challenged students at New College, Swindon, to design and produce an outfit made solely from goods sourced from The Parade, with a maximum budget of £100, to illustrate the theme of "Celebration". The short-listed three students were each asked to convert their model's little black dress into their original design live on stage at The Parade within 15 minutes.
The Results
Hundreds of shoppers and passers by stopped to watch the fantastic spectacle with dancers, the budding designers dressing their models and finally the nail-biting judging. New College showcased all the entries at their premises and the competition, short-listing and the event itself were covered extensively by local and regional print, broadcast and web-based media.
