Media campaigns for charities

The Challenge
Prospect Hospice needed to raise £250k via a media-based campaign to launch a new service for patients to be given end-of-life care in their own homes.
The Vox Solution
Vox devised and ran the media campaign for Prospect@Home, with a series of features, fund-raising initiatives, case histories, interviews and photo-opportunities to keep the profile of the campaign high over a period of 18 months.
The Results
The Prospect@Home appeal reached £250,000, two months ahead of schedule, and the service is now up and running. Vox was recognised in the Not For Profit category of the PR industry's PRIDE awards for this campaign.
