An idea by Swindon Town Centre’s Brunel Shopping Centre has helped raise a substantial sum of money for local charity, Prospect Hospice.
In December, the centre, in conjunction with staff and volunteers from the hospice, organised a charity gift-wrap stall. The total raised from the activity was £2,837.14.
Customers were encouraged to have their Christmas gifts wrapped in return for a donation to the charity.
Jane Stewart, Marketing Manager at The Brunel said, “We’re so pleased that the idea was a success and raised such a great amount for Prospect Hospice. We wanted to find a way of helping to raise money for the charity but also to help our shoppers too. Christmas is such a busy time for most people so being able to offer a gift wrapping service, plus raising money for a charity that’s at the heart of our town, is excellent”.
The Brunel centre donated £500 to purchase the materials necessary for wrapping the gifts and the centre’s Christmas Elves were tasked with encouraging shoppers to use the stall.
Gifty Tawiah, Community Fundraiser from Prospect Hospice said: “The charity gift wrap was a great success for us, and brought a very welcome cash boost to Prospect Hospice this Christmas. Our thanks go out to everyone from The Brunel Shopping Centre, the volunteers who supported it, including staff from Nationwide who led the gift wrap during the week, and of course the many shoppers who made use of the gift-wrapping service.”
Due to the success of the charity gift wrap service, it will be repeated next Christmas.