When the BBC’s Today programme needed to feature a business that was a barometer of the UK’s economy, Vox’s client GWP Packaging was an ideal solution.
The firm is a supplier of packing products to a vast range of industries so fortunes in their business can be directly linked to the performance of the UK’s manufacturers, with packaging being integral to the safe transit of goods.
Vox have worked with GWP Group for four years and in that time have established the business firmly in the minds of the national and regional media. David Pedley is CEO of GWP Group and believes that regular appearances by senior staff on Radio and TV has been very valuable to them, “we know this regular media exposure is helping to keep our profile high and to bring us to the attention of new audiences”, said David. “We’ve very pleased that we decided to work with Vox and to invest in PR”.